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Link Hub

Link Hub is ProBeya's built-in link management and QR code platform. It lets teams create branded short links, generate scannable QR codes, organize links into folders, and analyze engagement through detailed click analytics — all without leaving the platform.

In operational transformation contexts, Link Hub is especially valuable for connecting physical assets to digital dashboards. A QR code on a machine can link directly to its KPI board, maintenance checklist, or standard operating procedure.

Overview​

Link Hub solves the problem of managing and tracking the many URLs that transformation teams share across boards, documents, training materials, and physical signage. Instead of scattering links across emails and chat messages, teams centralize them with tracking and organization.

Getting Started​

  1. Navigate to Link Hub from the workspace menu.
  2. Click + Create Link.
  3. Paste the destination URL and optionally customize the short code.
  4. Add a title, tags, and UTM parameters for campaign tracking.
  5. Click Save — the short link is ready to share.

How It Works​

Each link gets a unique short code (auto-generated 6-character alphanumeric, or custom). The redirect endpoint /go/{code} resolves the code and redirects the visitor to the destination URL.

FieldDescription
Destination URLThe target URL visitors are redirected to
Short CodeUnique identifier (3-30 chars, alphanumeric, dashes, underscores)
TitleHuman-readable name for the link
DescriptionOptional longer description (up to 2,000 chars)
TagsArray of tags for filtering and organization
FolderOptional folder for grouping related links
Expiry DateOptional date after which the link stops working
PasswordOptional password protection for the destination
UTM ParametersCampaign tracking: source, medium, campaign, term, content

Links support dynamic mode (default) where the destination URL can be changed after creation without breaking existing QR codes or shared URLs.

Bulk Creation​

Import up to 100 links at once using the bulk create endpoint. Each link in the batch receives an auto-generated unique short code. This is useful for creating links for a list of training resources or document libraries.

QR Code Generation​

Generate a QR code for any link with customizable size (64-1024 pixels). The QR code encodes the short URL (e.g., https://app.probeya.com/go/abc123), so scanning it triggers the redirect with full analytics tracking.

QR codes are returned as SVG data URLs for inline display and can be downloaded for printing on physical signage, machine labels, or training materials.

Folders​

Organize links into hierarchical folders. Folders support nesting (parent-child relationships) and custom sort order. Filter the link list by folder to focus on a specific category.

Click Analytics​

Every link click is recorded with detailed metadata for analysis:

MetricDescription
Daily ClicksTime-series of total clicks and unique visitors per day
Top CountriesGeographic distribution of clicks (top 10)
Device BreakdownMobile vs. desktop vs. tablet distribution
Browser StatsChrome, Firefox, Safari, Edge, Opera breakdown
OS DistributionWindows, macOS, Linux, Android, iOS breakdown
Top ReferrersWhich sites are driving traffic to your links (top 10)
QR ScansClicks flagged as QR scans for physical-digital attribution

Analytics support date-range filtering to compare performance across periods. Unique visitors are tracked via a visitor hash (IP + user agent fingerprint) without storing personally identifiable information.

Configuration​

Links can be toggled between active and inactive. Inactive links return a 404 instead of redirecting, without deleting the link or its analytics history.

Custom Domains​

Link Hub supports custom domains for branded short URLs. Configure domains at the organization level to replace the default app.probeya.com/go/ prefix.

Permissions​

  • Workspace Members can create, view, and manage their own links
  • Workspace Admins can manage all links, folders, and domains within the workspace
  • Organization Admins have full access across all workspaces and domains

Tips & Best Practices​

tip

Use UTM parameters on links shared in different channels (email, chat, signage) to track which distribution method drives the most engagement.

tip

Print QR codes on equipment labels that link directly to the machine's KPI dashboard or maintenance checklist. This bridges the physical-digital gap in your Obeya room.

tip

Set expiry dates on links for time-limited campaigns (e.g., training enrollment periods) so they automatically stop redirecting when the campaign ends.

  • Spatial Digital Twin — pin QR-linked anchors on floor plan layouts
  • Routines — link QR codes to routine execution for tap-to-start workflows
  • KPI Boards — link QR codes to specific board views for shopfloor access